Abstract
The main objective of this paper is to explore the importance of positive and negative emotions, the moral norm and the past behavior in the intention of keeping the consumption of nuff beyond the explanation given by the Theory of Planned Behavior. A final sample of 202 smokers students at the University of Santiago de Compostela, aged between 18 and 25 years was used. The results show that the added variables significantly increase the explanatory power of the model (?R2 = 20%). This, together with the list presented by these variables with behavioral intention [positive emotions (? = .23); moral norm (? = -.14); past behavior (? = .72)], it is what makes these explanatory variables acquire relevance in the model and we dowry of tools needed to intervene and help improve the health of our young’s.
